Flexible Electronics News

Identiv Delivers NFC-Enabled Smart Packaging for OTACA Tequila

Experiential design connects the IoT to consumer engagement for product authentication, customer loyalty and brand awareness.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Identiv, Inc. announced a collaboration with OTACA Tequila, expanding smart packaging innovations with near field communication (NFC)-enabled authentication, product provenance and transparency, customer loyalty and brand awareness. Identiv’s NFC transponders connect consumers and brands into an Internet of Things (IoT) ecosystem where consumer engagement is present in each digital touchpoint. OTACA is the first tequila company to fully digitize its product offerings with NFC. The tap-and-go N...

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